Market intelligence, built from the operating statement up.
Market IQ turns member hotels’ USALI statements into market benchmarks you can defend — backed by four decades of IHA valuation practice.
- Total revenue
- 18,435,200
- Gross operating costs
- (7,829,900)
- Total undistributed costs
- (5,110,400)
- Gross operating profit
- 5,494,900
- Total occupancy costs
- (1,208,300)
- Hotel net operating income
- 4,286,600
Illustrative — fictional property data
Collect
Members submit operating statements in any format — PDF, Excel, CSV. Extraction is automatic.
Validate
Five accounting identities check every figure before it counts toward a benchmark.
Benchmark
Occupancy, ADR, RevPAR, and GOP margins by market and chain scale — defensible, current, comparable.